The following are examples of attention-grabbers for cover letters. Of course, these can be shortened.
Example: First time you used the company’s product or service.
I still remember the first time I walked into Vancity as a new immigrant in Canada. I was initially overwhelmed by your imposing infrastructure until I was approached by one of your receptionists. He smiled and welcomed me then walked me through the process of opening an account step by step. That customer care won me over. Today, I’m still a loyal customer and because your values align with mine, I was delighted when I saw your job posting in LinkedIn. I believe I am the perfect fit for this job, and I wish to apply for the position of junior teller at your Marine Drive branch.
Example: When you know someone who works at the company or organization
My friend, John Brown, has been working for Vancity for the last three years and has always extolled the positive attributes of working there, especially your openness to diversity. Because John’s positive appraisal of Vancity has always impressed me, I was pleased when, while scrolling through your website, I saw the advertisement for a teller at your Marine Branch. I believe I’m the right fit for Vancity, and I wish to apply for the teller position at your Marine Drive branch.
Example: When you tell them how you learned (or learnt, if you use the British spelling ☺) about their company
Last month while helping my sister to search for opportunities online, I stumbled upon your website where I learned about your launch (with WEC) of Unity Women Entrepreneurs Program for women entrepreneurs impacted by COVID-19. That resonated with me as someone who believes strongly in empowering women, and I was particularly impressed with your generous offer of interest-free financing. When I read this, I began looking on your website for job opportunities because I want to work for a company like Vancity since your values align with mine. Needless to say, I was pleased when this online search led me to your job postings. I believe I’m the right fit for Vancity, and I wish to apply for the teller position at your Marine Drive branch.
Example: When you tell them about an experience that made you realize that your values are aligned.
Have you ever had the realization that you found your tribe? Well, I had that experience last year when I was walking by your Westview Branch and saw a picture of a __ woman with a child, and they looked like me and my daughter. That powerful visual pulled me to Vancity’s entrance and when I stepped inside, I met an amazing community. I was even more delighted when I saw your community board at the entrance with your job postings. I believe I’m the right fit for Vancity, and I wish to apply for the teller position at your Marine Drive branch.